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EUC, Vintage pendant and brooch A chain of American catalog showroom retail stores, Best (also known as BEST Products) was founded by Sydney and Frances Lewis in 1957 - 1997. Costume jewelry of this company has its own unique style, which allows these jewelry to become a rarity and collectible. Characteristic was the use of two metals in one jewelry piece – silver and gold tone metal, the brilliance and texture of which were close to precious metals. Also, the masters used pearlescent enamels, lucite and sometimes a very small amount of rhinestones and crystals. Traditionally, the jewelry of this company has the marking BEST in italics on the reverse side.